The FIND logo, colours, type and app icons — and the few rules that keep them looking like FIND wherever they appear.
The wordmark is FIND in heavy italic caps, leaning forward — the one on the home screen of the FIND app. It is drawn, not typed: always use these files rather than setting the word in a font.
Also in the kit
Give the logo room: keep everything at least half its height away on every side. Below the minimum size the italic starts to close up.
One red, used generously, against black and white. The supporting colours come from the apps — use them for what they mean there, not for decoration. Tap a colour to copy it.
Primary
Supporting
Functional — they mean something
Inter for everything people read, set medium and pulled tight for headings. Anton, a condensed display face, for the loud moments inside the apps. Both are free and open (SIL OFL).
Display · 64/64 · 500In minutes.Heading · 48/53 · 500Rides with the fare up frontTitle · 26/30 · 500Skilled hands at your doorBody · 17/26 · 400Set your pickup and where you're going, pick a class and see the price before you book.Small · 16/22 · 400 greyEvery driver and pro is ID-checked and rated.The F from the wordmark, on its own. The client app is white on red; FIND Pro turns it over — red on charcoal — so a driver never opens the wrong one.
The logo only works as it is. These are the mistakes that happen most.
Stretch or squash it
Recolour it
Add shadows or effects
Put red on red or a busy photo
Rotate it
Retype it in another font
Change the slant
Box it or crowd it
Things arrive quickly and settle gently. Colour changes are instant; movement eases out. Nothing bounces, and everything respects reduced-motion settings.
cubic-bezier(.16, 1, .3, 1)background-color .115s ease-outtranslateY(28px) → 0 · opacity 0 → 1FIND talks like a helpful neighbour who knows the city — short, plain and specific.
Lead with what's happening and what it costs.
Arriving in ~2 min · K62
When something isn't there yet, say so and say what's next.
FIND isn't in Kitwe yet. We're live in Ndola.
Pros set their prices; drivers choose their hours. Talk about them that way.
Every pro sets their own prices.
Social
The card that appears when a FIND link is shared. White logo on red, one line of Inter — nothing else.